Careers that Break the Mold:
How to Have a Successful, Non-traditional Music Career (56:02)
As technology disrupts the old music business model, the new formula for artist success is that there is NO formula. In this thought-provoking session, Patrick Griffin, Chad Lawson, Shannon Curtis, and Jeff Murphy talk about how they' have each carved their own path in a turbulent music economy — and you can too.
- How to achieve success creating your own path if you are not looking for a traditional music career.
- How a routine can help drive your success.
- Patience: How many albums it takes to achieve success.
- Alternative touring strategies (including house concerts).
- How to get your fans/hosts to promote your concerts.
- Other revenue streams for musicians (beyond just selling your music and gigging).
- How to build relationships with radio, TV, and other media contacts.
- How to create engaging fan relationships through social media.
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Patrick Griffin - Digital Promotion and Label Relations,
'Griffin' has worked in many departments at CD Baby. This has allowed him to learn many aspects of the digital music world and apply them to his own musical career fronting the soul-revival rock band LeRoy Jerome And The Professionals. Since joining the strategic partnerships team, Griffin has increased CD Baby's visibility and communication among their various digital partners.
Chad Lawson - Steinway Pianist Artist and Composer
Chad Lawson’s The Chopin Variations debuted at #1 on iTunes. It also reached #1 on the Billboard Classical and Crossover Classical charts. He has performed with artists like Julio Iglesias and Babik Reinhardt. Lawson has appeared on NPR’s Talk of the Nation and his music has been played on NPR, Delta Airlines flights, and in shows like The Walking Dead, Dawson’s Creek, and more.
Shannon Curtis - Independent Songwriter, Performer, and Author
Shannon Curtis’ groundbreaking use of the house concert format has taken her on extensive nationwide house concert tours. Her book No Booker, No Bouncer, No Bartender: How I Made $25K On A 2-Month House Concert Tour (And How You Can Too) debuted at #1 on Amazon’s Music Business Best Sellers list and has been featured in national publications like Huff Post and American Songwriter Magazine.
Jeff Murphy - Indie Record Label Owner, Music Producer, and Audio Engineer
Jeff Murphy has been involved in virtually every aspect of music production. As a band member, engineer, producer, and label owner, he has a "soup to nuts" knowledge of industry workings, from the early years of 4-channel DIY recordings, to a stint with a major label, and back again. His book Birth of a Band, The Record Deal and The Making of Present Tense covers the early days of his band, Shoes.