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The Top 5 Mistakes When Planning A Release, And How To Avoid Them  (58:51)

In this live-session of the DIY Musician Podcast, Kevin Breuner and Chris Robley will steer you away from making some of the worst album-release mistakes they (and many other DIY musicians) have made in the past. At the end of this video, you’ll have a framework for promoting, distributing, and marketing your album the RIGHT way.

You’ll learn:

  • How to build a story around your release.
  • How to properly budget for recording AND promotion.
  • Appropriate advance-promotion windows for local, regional, and national releases .
  • Ways to keep promoting your album after the release party.
  • Which assets are essential for promoting your new music.

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Your presenters:

Kevin Breuner - VP of Marketing, CD Baby

Kevin Breuner has spent over 20 years working in the music business, both as an artist and an industry professional. His band Smalltown Poets’ self-titled debut sold over 200,000 copies and landed a Grammy nomination plus multiple Dove Award nominations. Kevin is currently the Vice President of Marketing at CD Baby and the host of the DIY Musician Podcast.

Chris Robley - DIY Musician Blog editor, CD Baby

Chris Robley is an award-winning poet, songwriter, and producer. He is also the editor of CD Baby’s DIY Musician Blog and a frequent guest on the DIY Musician Podcast. His orchestral indie-pop music has been praised by NPR, The LA Times, The Boston Globe, Performer, and more. Robley’s poetry has been published in literary journals such as POETRY Magazine and Prairie Schooner.