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Using YouTube for Promotion and Revenue (58:54)

YouTube has become one of the top-performing online revenue generators for musicians in recent years. But many artists have yet to fully grasp the specific mechanics and culture of this unique eco-system. In this panel discussion, Ben Kihnel, Cory Wolff, and Chris Robley will tell you how to turn on this revenue stream, increase your YouTube monetization, and use the YouTube platform to find, build and connect with your fan base.

You’ll learn:

  • How to optimize your YouTube channel.
  • Simple ways to drive engagement and boost subscribers.
  • Easy ways to generate new video content.
  • How to leverage your music to drive revenue on YouTube.
  • The ins-and-outs of Content ID, YouTube advertising, and monetization.
  • How to earn more money through user-generated content. 

Order by August 14th to get our special introductory price!

Your presenters:

Ben Kihnel - Director of Business Development, Rumblefish

Ben Kihnel is a 15-year veteran of the music industry, a former performing musician, record label owner, and digital music strategist. Previously the Director of Partner and Label Relations at independent music distributor CD Baby, Kihnel is currently the Director of Business Development at Rumblefish, the leading music micro-licensing and YouTube monetization company.

Cory Wolff - CMO and YouTube Educator, Dotted Music

Cory Wolff combines his deep knowledge of business with a lifelong passion for music, working as an Artist Manager in collaboration with Hip-hop artist, Aayu. In 2010, Wolff co-founded Everyone You Know Entertainment, an independent record label based in Pennsylvania. He has also operated a web development company, XI Studios, and made a name for himself as a successful chef in Philadelphia.

Chris Robley - DIY Musician Blog editor, CD Baby

Chris Robley is an award-winning poet, songwriter, and producer. He is also the editor of CD Baby’s DIY Musician Blog and a frequent guest on the DIY Musician Podcast. His orchestral indie-pop music has been praised by NPR, The LA Times, The Boston Globe, Performer, and more. Robley’s poetry has been published in literary journals such as POETRY Magazine and Prairie Schooner.